The companies will begin by offering regular service between Nagoya and the northern Taiwanese port city of Keelung. Refrigerated containers kept at 5 C will make the trip weekly, delivering fresh fruits and vegetables as well as sake produced in central Japan in as little as seven days. The companies hope to broaden the service to include produce grown elsewhere in Japan and offer deliveries to Hong Kong.
Both companies will seek out merchants to fill the containers. But to boost efficiency they will divide the operation of the warehouses for receiving and sorting goods and for customs clearance, with Nippon Express responsible in Japan and Yusen Logistics handling Taiwan. Asia is experiencing a Japanese cuisine boom, and fresh fruits and vegetables produced in Japan are increasingly popular, as is Japanese sake. A cheaper way to ship fresh produce will boost food exports from Japan.
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