Advertising File Submission Guidelines

How to send

Please send ALL files via wetransfer to: Only files using this method will be processed.
Please send a notification to for any new Advertising File Submission.


We require all online ads to be 72dpi, RGB colour JPEG/PNG or GIF files at the appropriate pixel sizes for their placement. Files should be less than 1MB and we are happy to accept animated GIFs.

Advert dimensions are:

Leaderboard: 728px x 90px
Sideboard: 300px x 250px


File Format

We only accept advertising material in PDF format. The PDF file should be press-optimized and CMYK. Convert all spot colors to CMYK. Please include your company name within the name of your PDF file.PDFs must meet PDF/X-1a  orPDF/X-3 or PDF/X-4 standards with 300 dpi images, CMYK colors, and embedded fonts. Export or “Save As” using thePDF/X-1a  orPDF/X-3 or PDF/X-4 settings from Adobe InDesign (preferred), Photoshop, or Illustrator. For quality-control purposes, advertisers who submit PDF files may be required to supply native files if the PDF is problematic.


All colors must be CMYK or grayscale. No RGB, spot (Pantone), Lab or Index color.
Tints and color type in two-, three-, and four-color ads must be produced in a CMYK equivalent.
Do not submit color files for black and white ads. Do not use rich black of any kind for text.
Do not set white objects to overprint.


Images should have an effective resolution of 300 dpi.
72 dpi images, or images downloaded from a website, are of unacceptable quality for magazine printing.
PSD, TIFF and EPS format files are preferable to JPG.
CMYK or grayscale files are acceptable. RGB, Lab or Index color files are unacceptable. Do not embed an ICC color profile.
Use or scale your images as close to to the actual reproduction size as possible; a 20% margin plus or minus is optimal.


We prefer that you use OpenType or PostScript Type 1 fonts, however TrueType are acceptable.
Do not apply bold or italic styles to plain fonts or your type may not output correctly.
For example, if italics are desired, then the italic version of the font should be used.
Illustrator .ai or EPS files should have the fonts converted to outline.

Photoshop users:

We prefer to receive Photoshop files as Photoshop PDFs.
In order to preserve font-quality type in your Photoshop PDF,
you must use thePDF/X-1a  orPDF/X-3 or PDF/X-4 setting in Photoshop’s Adobe PDF Preset field.
Never use the “Faux bold” and “Faux italic” options.
In order to preserve font-quality type in a PSD or layered TIFF, fonts must be supplied for output.
Never use the “Faux bold” and “Faux italic” options.
If no fonts are supplied in a PSD or layered TIFF, the file will be flattened, compromising the type quality.
The type in flattened Photoshop files is of noticeably lower quality than other file formats.
Font-quality type can only be preserved by submitting a PDF or layered file with fonts (see above).
However if the file is already flattened, it should be at least 300 dpi; type-heavy ads should be 600 dpi.