Marketing

Illumicap is a plastic bottle cap that senses and reacts to music and movement through a smartphone and illuminates the whole bottle in various colors. Kirin aims to further promote the use of the cap -- whose functions go far beyond those of an ordinary cap -- by releasing a part of its 3D data as an open source,...

This story came as an output of an exercise done in one of the planning processes that I was involved, where we summarized some questions that could help an organization to better understand their current competitors and even anticipate possible new entrants to the market where they operate. I am sharing with China Daily readers since they can contribute...

Understanding other cultures is key to New Zealand making its food attractive to different markets around the world and to boosting our export earnings, according to a top industrial designer. Matthijs Siljee, a Dutch professor at Massey University's college of creative arts believes selling more of the same thing won't achieve the Government's goal of tripling the value of food...

Understanding other cultures is key to New Zealand making its food attractive to different markets around the world and to boosting our export earnings, according to a top industrial designer. Matthijs Siljee, a Dutch professor at Massey University's college of creative arts believes selling more of the same thing won't achieve the Government's goal of tripling the value of food...

AgroPress of Switzerland, a publishing house with more than 70 years of history has established a new department that focuses entirely on communication solutions for its clients in the fresh and nut business. The services include website design, hosting, social media services, photography and videography services, production of video, audio, photo and text content for all relevant media. Another aspect is...

To hear Organic Valley tell it, milk from grass-fed cows might be preferable in the dairy case. The cooperative says its Grassmilk product is flying off shelves at Whole Foods – a glittering star among stars. Many shoppers “have almost an intuitive sense that grass is better,” Organic Valley’s CEO told The New York Times. But Whole Foods’ high-end...

AgroPress is offering a special discount for all ads and subscriptions prior to ANUGA 2015 in the online shop. The discount is valid for all print subscriptions, the legendary Fruit World Map and even online and print advertising space but only for a limited time. It is a great value, so do not miss.

AgroPress Ag reports a dramatic rise in page impressions, visits and average session duration since the relaunch of its online magazine fruitworldmedia.com. "More than 10,000 viewers from less than 300 in just over 4 weeks is impressive", says Axel Breuer, Content Director. "We are working hard to make our content still more interesting for growers, exporters, importers, retailers and scientists....

When packaging design agency 'The Dieline' was asked to create this new banana packaging the actually came up with something special: “When we were asked to design the packaging, we didn’t want to just come up with something extravagant because of its high quality: that would be totally inappropriate for an environmentally friendly banana. And so we decided to...

Following the initial idea of the Topsector Horticulture and Starting Materials, an explorative study has been conducted by LEI Wageningen UR within the Food & Business Knowledge Platform (F&BKP) on the potential of the Fruits & Vegetables Sector for Food and Nutrition Security. Although there are many initiatives and programmes to support the horticultural sector in Africa, among which...