AgroPress, publisher of the Clipper for nuts and dried fruit and The Fruit World for fresh produce has invested substantially to be ahead of the market in digital communication: The magazines are now communicating on Twitter, Facebook, LinkedIn, Reddit, Google+ and other platforms nearly every day. “It is a commitment to help the nuts and dried fruit as well as the produce trade every day”, says CEO Axel Breuer of AgroPress. “Today we have the ability to reach precisely every cashew or macadamia, hazelnut, walnut and almond grower or trader, importer, exporter or logistics company. We also invested in transparent and beautiful online communication tools and we will continue to do so”, he adds.
B2B communiction tools can be very effective, for many industries ‘social selling’ has become a major ingredient in their marketing strategy – read more.
Based on its online work the company has been getting more and more requests for communication services. “Your company might not be big, but you are still dealing with a global market. Your products are shipped to every continent. If your online communication is up to date you will get more attention, more requests and eventually more business. Today’s tools are so great: You can share company news easily on many different platforms. You can create websites that automatically adapt to the language of your visitors. And you can interact with your clients on mobile phones with personalized messages, little videos and targeted offers”, explains Breuer.
AgroPress now offers very cost-effective services for their clients: Web Design, Social Media Communication (SEO), Social Media Marketing (SMM). “We have low-cost solutions that will effectively target and communicate with your clients. For less than 2,000 USD you might be able to get a modern, responsive, mobile website in combination with great social communication that is as easy to use as your smartphone”, Breuer adds.