Belarus, Lithuania and Latvia were the new destinations visited by a delegation organised by Chile Prunes and attended by representatives of Good Valley, Onizzo, Pacific Nut, Prunesco, Superfruit and Surnat.
“It was a tour of accomplished objectives and learning; for the first time we organized a delegation to these destinations where they traditionally use dehydrated plum as a snack, in their traditional cuisine or as an input for other processes. It also helped us establish the first contacts for future business,” says María Paz Soto, leader of Chile Prunes.
Indeed, Andrés Tagle, of Superfruit, points out that the objectives were fully achieved by meeting with clients in business rounds coordinated by local Chambers of Commerce, where new prospects could be met, allowing new businesses to be made. From the same idea, Bruno Ceroni from Good Valley says that we were able to meet new clients and markets, understand their requirements and establish contact with importers; we also had business meetings with good prospects and potential clients.
This type of tour has been a challenge this year for Chile Prunes, although supported with ProChile’s financing and advice, this year we have mostly visited markets that do not have ProChile’s Commercial Office, which has made it more challenging to materialize the missions, but more satisfactory the results, adds María Paz Soto.
Agustín Marín, of Onizzo, adds that they could know the interest of nations, like Belarus, for small calibres without pits. This country and Romania are reached indirectly with plum, usually using bridge countries such as Lithuania and Poland, “so reaching the final customer is obviously a step further. We also had the opportunity to meet well-known clients from Lithuania and Latvia, to get to know their interests and to talk about the markets”.
In short, the aim was “to make a survey of information on all the countries we visited to see if they were actually buying dehydrated plums and if it gives us the business (prices and calibres) to work with them”, says Pedro Pablo Aspillaga, from Surnat. He adds that they had the opportunity to meet several large importers, which handle the market in much of each country, managing to gather key information to understand the industry and be able to close business.
Interesting to highlight the actions in Belarus and Lithuania. In the first, management was coordinated with the Chamber of Commerce in Minsk, where they had a presentation of each country, and then B2B sessions in which Chilean exporters met with several companies that attended the event.
Belarus was a good country in terms of the number of companies, and Lithuania was less, but there were those that had to be, says Juan Widmer of Pacific Nut, has been a good instance to create relationships with them and talk more in depth business.
In Latvia,” says Aspillaga, “we also worked with the support of the Chamber of Commerce, it was the same modality as in Belarus but focused on bilateral meetings, serving to create relations and talk more landed business.