The Clipper World Tour will be traveling around the planet to tell the most interesting stories about nuts and dried fruit production and trade – with an innovative approach to B2B communication using podcasts, videos and social storytelling. Innovators, entrepreneurs, scientists will tell their stories on location – from Australia to Chile. QCIFY, leader in the field of automated quality control and autosamplers for the nuts and dried fruit industry has chosen to be the main sponsor of the tour. Qcify will co-host a series of podcasts, video and text reports that will be created during the tour.
“At Qcify we’ve always worked around future-focused innovation whether through the development of our automated quality control systems or the collaboration with teams that share this vision. Therefore it was an easy decision to join the AgroPress team as a main partner on their Clipper World Tour journey. We look forward to great storytelling, info sharing and meeting lots of people in the nut and dried fruit industry”, says Raf Peeters, Founder and CEO of Qcify.
„The world of nuts and dried fruit is extremely interesting and diverse. As the leading industry magazine we have chosen to take our reporting to the next level and tell the stories with a personal touch from where the action is – the orchard, the packing house, the chocolate factory, the retail store…We are extremely proud that innovative companies like Qcify have adopted the concept“, says Axel Breuer, CEO of AgroPress and publisher of the Clipper Magazine.
Companies and Associations can still apply to sponsor the world tour and be part of the reporting that takes place throughout the year from selected locations. Australia, Chile, Peru, South Africa and the U.S. are currently on the tour’s itinerary.
Among the topics:
1. How – and how not to do marketing for healthy snacks.
2. Organic or conventional? The future of crop science and crop protection for walnuts, macadamias, pistachios, almonds, peanuts and dried fruit.
3. Women and generations in the industry: Stories about courageous, stubborn and smart entrepreneurs.
4. The most innovative technologies for growing, harvesting, processing nuts and dried fruit.
As the tour goes on the team will identify new topics, people and companies to be added to the publication list.
Every stop in the World Tour will lead to a podcast section, a blog article, a video report. The content will be shared with the growing number of readers of the Clipper Magazine, clients and partners on Linkedin, Facebook, Twitter, Instagram and several other social media channels. From mid-march the CLIPPER PODCAST will be available all major devices.